Social Media Automation
Software for Teams
Let AI answer DMs around the clock, sort comments by sentiment, and act on the moments that matter. Save hours every day while staying genuinely connected to your audience.
The most successful social media teams do not spend their days manually replying to every comment and DM. They use social media automation software to handle repetitive engagement at scale, while reserving human attention for conversations that truly matter. Milar combines an AI DM agent, sentiment analysis on every comment, and a simple rule builder so you can automate intelligently without sounding robotic.
Everything you need in social media automation software
Automate engagement, route conversations, and build audience funnels across every channel.
AI Comment Replies
Milar's AI detects sentiment in incoming comments, positive, negative, neutral, or questions, and drafts contextual replies your team can approve and send instantly.
Auto-DM Responses
An AI agent answers DMs on Instagram, Facebook, and WhatsApp around the clock. When it isn't confident, it stops and puts its draft in a review queue for your team.
Mention Alerts & Actions
When your brand is mentioned, trigger an action automatically: notify your team, assign the conversation, send an email, or reply with fixed text or AI.
Audience Funnels
People who comment, message you, or trigger an automation are added to funnels automatically and move through stages, reached, engaged, contacted, converted. No manual list building.
Rule Builder
Build rules step by step: trigger, condition, action. When a DM contains a keyword, a comment comes in negative, or a post fails to publish, Milar acts automatically.
Team Escalation
Assign negative comments or keyword-matched messages to the right teammate automatically, and notify them by email, so urgent conversations never sit unseen.
Why teams automate with Milar
Reply in Seconds, Not Hours
Automation lets you answer comments and DMs the moment they arrive, even at night and on weekends. Faster replies mean happier customers and fewer lost sales.
Do More With the Team You Have
Hand repetitive replies and routing to automations so your team can look after more accounts and spend its time on the conversations that need a person.
Never Miss a Lead
Keyword triggers catch buying questions and support requests the moment they appear, and funnels keep track of everyone who showed interest.
Trigger
New DM received
Filter
Sentiment: Negative
Action
Notify team + queue reply
Set up automation in three steps
From manual replies to intelligent automation, Milar makes it simple.
Connect and configure
Link your social accounts and give the AI agent its instructions, business hours, and confidence threshold. Anything below that threshold goes to your team for review.
Build your rules
Pick a trigger, add conditions like sentiment or keywords, and choose an action, reply, assign, notify, email, or add to a funnel. It takes minutes.
Automate and optimize
Milar starts handling repetitive engagement automatically. Check each rule's run history, review anything the AI flagged, and refine as you go.
Automation that feels personal
The best social media automation software does not replace human connection, it amplifies it. By handling repetitive tasks like acknowledging positive comments, answering FAQs, and routing inquiries, automation frees your team to focus on creative conversations and complex customer needs. Milar's AI understands context, detects sentiment, and drafts replies that sound like they came from your brand voice, not a robot.
Automation goes beyond replies. Create rules that trigger when a post gets an engagement spike, when you hit a follower milestone, or when a DM mentions a keyword like a price or product. Add engaged people to audience funnels, or notify your sales team when someone shows buying intent.
Audience funnels are one of Milar's most powerful automation features. When people comment, message you, or trigger an automation, they are added to funnels automatically and move from reached to engaged, contacted, and converted. Each contact gets a profile with their comments and messages, so follow-up is personal, all without manual list building.
For agencies, automation multiplies capacity. A community manager can look after more client accounts because Milar handles the first line of response, flags negative comments, and assigns escalations to the right teammate. Response times improve and your team grows its client list without growing at the same rate.
Frequently asked questions
Common questions about Milar's social media automation software.
Social media automation software uses rules and AI to handle repetitive work like replying to DMs, sorting comments, routing messages, and sending alerts. Milar combines an AI DM agent, sentiment analysis on comments, and a trigger → condition → action rule builder.
Both. The AI inbox agent replies to DMs on its own, but when it's below the confidence threshold you set, it stops and puts its draft in Needs review for your team to send, edit, or discard. For comments, AI drafts replies that your team approves before sending.
It depends on what each platform's API allows. DM automations and the AI agent work on Instagram, Facebook, and WhatsApp Business. Comment automations work on Instagram, Facebook, TikTok, YouTube, and Threads. Automations are included on paid plans.
Yes. Triggers include a new DM, a new comment or mention, a follower milestone, a post failing or publishing, and an engagement spike. Conditions include sentiment, keywords, and time. Actions include replying with fixed text or AI, assigning, notifying, emailing, adding to a funnel, and publishing.
You stay in control. You give the AI agent its instructions and business hours, set its confidence threshold, and anything it's unsure about goes to a human for review. Every rule keeps a run history so you can see exactly what it did.
Automate your social workflow today
Start free, then try automations and the AI DM agent with a 30-day trial of a paid plan, no payment needed.